When a reputational crisis hits, the first 60 minutes are the most critical. This is not a "wait and see" period; it's the "golden hour" that sets the tone for everything that follows.

This roundtable "clinic" moves beyond theory to provide a practical, hands-on forum for building an immediate response plan. As a group, we will dissect the first 60 minutes and collaboratively build a "Reputation Response Blueprint." We will focus on triage: quickly assessing the facts, activating the right team, and establishing credibility with a "first-move" communications plan.

Participants will share best practices, troubleshoot common pitfalls, and leave with a tangible framework to implement at their own institutions, ensuring they are prepared before the next crisis strikes.