Success stories start with a strategy. It might be called a dream or a vision, but added to it must be inspiration, solid thinking and a plan. And you need power, oomph and persistence to make your story stick. This session will cover how this has played out for brands Daryl knows like the back of her hand, like Dove, Cadbury and Vodafone, plus other world class examples. It will stress the importance of creating something lasting, built on solid foundations, with a laser like focus on stakeholder insight, relevance, differentiation and a connection to the wider world combining to create an overarching and memorable theme. She will also demonstrate how she has landed this thinking powerfully with external and internal audiences.