Vicky Conroy will walk you through how we help universities unlock the potential of their own data—using modelling, descriptive analysis, and segmentation to target, attract, and convert the right students. She will also explain how this develops a strategy for growth, helping universities expand into markets they don’t yet know by understanding behaviours and demographics. Learn how propensity modelling identifies those ready to commit, so you can focus your marketing where it matters most.

John Cavani will then share his first-hand experience applying these insights at the University of Suffolk, revealing how this approach uncovers ‘quietly keen’ students and drives real recruitment growth.

This session offers a fresh, practical roadmap to making your data work harder, sharpening your campaigns, and maximising marketing budgets.