Join Santiago Fernández-Gubieda, Chief Reputation Officer at the University of Navarra, in conversation with Mark Sudbury to launch CASE’s new edition of A Memorable Experience. Reputation isn’t a media artefact; it’s an organisational outcome where governance, listening, behaviour, communication and resilience meet. We’ll share a five-layer, Monday-ready architecture: put communication at the governance table; build a listening stack that turns noise into options; stage memorable proof points; communicate fewer, clearer, truer messages; and rehearse for crises. Come for dashboards and decision briefs - and leave keen to read the book and apply the model on your campus.