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CASE Europe Annual Conference 2025

Campfire - Engaging Alumni with Institutional Strategy: How to Mobilise a Global Alumni Community Around a Common Goal

Tuesday, November 4, 2025
3:00 PM - 4:00 PM GMT
Speaker(s): Jenn Rowater, Alumni Communications and Marketing Manager, Imperial College London
Campfire Discussion
Alumni Relations

How do you make an institutional strategy feel relevant, accessible and important to an alumni community who may feel far away, both in terms of distance and years?

In this interactive discussion session, Jenn will share examples of how Imperial has engaged its global alumni community with its new Science for Humanity strategy through communications, events and networks, and will invite you to share your own successes, and learning points from the experiments that didn’t go so well.

This is a safe space to float ideas and be open about the barriers and hurdles we all face, so we can collectively come up with practical next steps, and answer the question “why should alumni care?”

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