Learn how the University of St. Andrews applied data science tools to its alumni/supporter database to improve their existing segmentation strategies for Legacy and Annual Giving campaigns, event invites and feasibility surveys. The University built custom predictive models and used the scores to identify the best constituents for inclusion within their data-driven initiatives; to help improve performance, response rates and ROI. During the session we will discuss the underlying challenges that motivated this work, review at a high level the modelling and segmentation strategies that were employed and present the tools used to measure success.