Can you deliver bankable success for your institution, even as the world, education, and economic context gets more and more challenging? And can you persuade decision makers to focus on the true priorities, rather than symptoms of dysfunction?

Recruitment, Advancement and wider Marketing functions need to be consistently successful in a highly turbulent environment. A fit for purpose operating model is essential to deliver this success, but all too often pressure is put on teams to tackle symptoms of issues rather than root causes, or to simply ‘do more with less’.

Explore this challenge through a case study from the University of Leeds. Together Martin and Antonia will unpack the challenges and opportunities all institutions face, drawing on their experience of working together to strengthen the operating model for Marketing at Leeds.