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CASE District VII & VIII Annual Conference 2024

Optimizing Administrative Professionals to Enhance Frontline Fundraising Success

Sunday, March 3, 2024
4:00 PM - 5:00 PM PT
Speaker(s): Mark Longo, Senior Director, Strategic Initiatives and Development Administrative Management, California Institute of Technology, Wendy Chin, Development Associate, California Institute of Technology, Nicole Weaver-Goller, Senior Director of Development, Regional Major Gifts and Student Affairs, California Institute of Technology
Competencies: LeadershipStrategic Thinking
Experience Level: Level 4- Senior/ Experienced Mid Level CareerLevel 5- Expert Seasoned Professional
Elective Session
Fundraising

Today’s fundraisers are expected to raise more money than ever for their institutions, yet many frontline staff spends less than half their time cultivating and soliciting prospects. At Caltech, we want our gift officers to focus on the work they are hired to do – raising philanthropic funds for the Institution. During the pandemic, we studied how our development assistants were supporting the gift officers and decided to reorganize the team as an administrative cohort that was built for optimizing fundraising success. Today, our development assistants are critical partners for the success of our fundraisers. Join us for this session and see through the lens of the fundraiser, the manager, and the development assistant. Learn how we transformed the dynamics between fundraisers and development assistants, and how investing resources in this critical support area will boost the ROI of your institution’s fundraising program.

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