How can a small team of three accomplish the work of ten while delivering a caliber of work that is unique, rewarding, and engaging for their alumni? It's no small feat; you might ask yourself, "How do we meet our alumni's expectations? How do we execute initiatives with limited financial and human resources? How do we stay current and innovate?"

The answer lies in your very own campus partners.

TRU Alumni rebranded and relaunched itself in 2021 with the aim of providing our alumni with meaningful experiences and encouraging our campus partners to buy in.

So, how did we do it? Our alumni team of three went not only went fully digital, we expanded into 'new media'! With a digital strategy in hand we implemented a phased approach toward meaningful integration back to in-person pieces, we were nimble enough to capitalize on opportunities presented to us. This allowed our digital side to grow without being too burdensome on our limited human resources and budget.

Today, we want to share how you can learn from our strategies, challenges, and successes to improve your department.