At CSUSB, we take great pride in our approach to social media, ensuring authenticity and fidelity to our institution's identity through the display of "Coyote Pride." Our commitment to authenticity is a defining factor that distinguishes us from other universities. Our social media voice is thoughtfully crafted to resonate not only with our esteemed faculty but also with our valued students and alumni, fostering a strong sense of connection and identification within our university community.

This commitment to authenticity is more than a branding strategy, it is a promise to our audience….A promise built on trust among our followers. Our goal is to have prospective students and all stakeholder groups be drawn to CSUSB, not be slick marketing tactics seen elsewhere, but by genuine interactions through each and every post. In this digital age, CSUSB is setting out to prove that ‘authenticity’ is not a liability but in fact, a powerful magnet for attracting CSUSB stakeholders who seek real connections and meaningful experiences. By accomplishing this, the social media team hopes to paint a vibrant picture of the CSUSB spirit for all to see.