Private universities have been raising millions of dollars from parents every year for decades, yet many public universities have yet to tap into this oft-forgotten constituency. Parents can be a lucrative source of philanthropic support if approached in a thoughtful, cohesive and consistent way. In this presentation Michelle Glenn, Senior Executive Director of Advancement, Campus Colleges and Schools, University of Utah, will cover the internal obstacles one may need to overcome before starting a parent giving program, the differences between cultivating parents vs alumni, and the key components of a successful parent giving program.