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CASE District VII & VIII Annual Conference 2024

Alumni Identity and the Case for Support of Higher Education

Tuesday, March 5, 2024
10:00 AM - 11:00 AM PT
Speaker(s): Jay Dillon, Chief Alumni Officer, University of California, Berkeley
Competencies: Emotional IntelligenceStrategic Thinking
Experience Level: All Levels
Elective Session
Communications and Marketing
Alumni Relations

For too long, college and university alumni and donor engagement strategies have relied on the programs of old - reunions, committees, gift societies, boards, and events - that are open to everyone but not always welcoming to all. In the digital age of virtual activities and social media - and as my 101 grandma from Georgia would have said - "ain't nobody got time for that!" Join us as we take engagement apart piece by piece through a series of exercises that will reveal new directions for your alumni and donor initiatives centered around the identities they create with their alma mater. Our core questions will include:
(1) What are the unwritten promises on a college diploma?,
(2) How do we address our constituents' library of needs?, and
(3) What do we want alumni and donors to be saying about the value of engagement with us?
Set your expectations high for a challenging workshop and discussion. To participate, you will need:

*A blank piece of 8.5"x11" paper
*A pen
*Six notecards
*An openness for first-draft thinking and
*sharing not-yet-fully-formed thoughts with you peers.

Topics

Annual Giving Diversity & Inclusion

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