Homecoming: Building Success Through Collaboration
4:00 PM - 5:00 PM PT
Speaker(s): Crystal Wymer-Lucero, Director of Alumni Relations, California State University, San Bernardino, Angela Gillespie, Director of Strategic Communication & Brand Management, California State University, San Bernardino, Ginny Stewart-Hattar, Director, Special Events & Guest Services, California State University, San Bernardino, Michael Arteaga, Associate Director of Alumni Relations, California State University, San Bernardino
Elective Session
Session Description: Learn how CSU San Bernardino grew their annual Homecoming celebration from a one-day event to a weeklong celebration. The week culminates in the Homecoming Bash, bringing more than 3,000 people to campus, engaging university partners across all divisions in 30+ activities. The day is strategically aligned to support the goals of enrollment, consituent engagement, and athletics. Marketing efforts utilize a cohesive campaign that integrates multiple channels for all events, tying into CSUSB’s larger We Define the Future brand. To combat the decentralized marketing of events, a comprehensive marketing toolkit of assets is provided to unify efforts.