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CASE District V & VI Annual Conference 2024

Fueled by Philanthropy: An Historic Move from Division III to Division I Athletics

Monday, April 15, 2024
3:15 PM - 4:15 PM CT
Speaker(s): Ben Fraser, Senior Associate Athletic Director - Development, University of St. Thomas, Erik Thurman, Vice President for University Advancement, University of St. Thomas
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: All Levels
Elective Session
Communications and Marketing
Fundraising

In May 2019, the Minnesota Intercollegiate Athletic Conference involuntarily removed the University of St. Thomas from the conference, citing "lack of competitive parity" based on St. Thomas' athletic success. This created a need to find a new athletics home. The St. Thomas Board of Trustees made the bold decision to seek unprecedented reclassification directly to D-I, and in July of 2020, St. Thomas received long-awaited news from the NCAA that it had been approved. This move made St. Thomas Minnesota’s first private D-I collegiate athletics program as well as the first university approved to transition directly to D-I from D-III in the modern history of the NCAA.

The transition has required significant fundraising and advancement support to fuel its success. In this session you’ll hear about the key strategies employed to raise historic philanthropy – more than $130M to date on a goal of more than $250M. In addition, you’ll hear about how the university has made the case to donors in the context of the university’s larger trajectory.

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Engagement Annual Giving Campaigns Donors Major gifts Volunteer Management

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