Successful Launch of Alumni Networking Platform through Campus Collaboration
9:00 AM - 10:00 AM ET
Speaker(s): Becky Spaulding, Director of Alumni Career & Professional Development, University of Tennessee System Office, Jordan Prewitt, Associate Director for Special Events, University of Tennessee - Office of Alumni Affairs
Competencies: Relationship BuildingStrategic Thinking
Elective Session
With 430,000+ alumni across multiple campuses, The University of Tennessee Alumni Association recognized a need to leverage technology to engage alumni on a larger scale. Connect UT was developed to be an all-encompassing platform for professional networking, Alumni Chapters and Councils communications, and mentoring programs. With a detailed strategic plan and timeline that incorporated an implementation team, targeted promotional marketing, and multi-phase launches, Connect UT surpassed benchmarks with high enrollment numbers and over 75% of users willing to give back their time and talent. Easily accessible, detailed reporting allows monitoring of CASE metrics and cross-analyzation with alumni/donor database.