Whether you're steering a large university through a comprehensive brand overhaul or guiding an independent school with limited resources, this session promises to equip you with the knowledge and tools needed to initiate a successful brand transformation journey. Presenters from Temple University and The Philadelphia School, both leading educational institutions in the city of Philadelphia, will join together alongside their creative partners from 160over90 and J2 to deliver an interactive discussion to help audience members explore how their school’s rebrand can be a welcome reset to help them move them move their institutions forward.

This is serious business, but we’re going to have fun. In this engaging presentation, we'll explore innovative and cost-effective strategies that can be implemented by schools of all sizes. From creating a compelling brand narrative to leveraging digital platforms for maximum impact, our expert speakers will share real-world examples and success stories that demonstrate the transformative power of strategic branding.

We’ll dig into identifying the right timing, understanding the commitment needed from your leadership, how to build inclusion, consensus, and joy in every step of the process. You’ll hear firsthand what it takes to find your school’s authentic identity and then clearly and impactfully articulate it to the world.