Go big or go home! That was how Syracuse University's team approached how they'd bring attention to the annual “Boost the ’Cuse” Day of Giving in 2023. The best way to do it? A full-day LIVE broadcast featuring a big-name host, live hits from across campus and the country, and more than 75 featured SU guests.
In a post-pandemic world, SU saw a need to make folks feel engaged and part of the action. Using a live broadcast, including guests in the studio, in the student center, all over campus, and remotely, SU used the “Boost” broadcast as a way to ensure its Day of Giving didn’t exist in an advancement vacuum, but instead included a celebratory vibe from all over campus and beyond.
In this session, the Syracuse staff responsible for the Boost the ’Cuse Broadcast will walk attendees through the process - from concept to completion - of how this ambitious project came to be. The session will include tips and tricks about tactical planning for a live broadcast, ideas on leveraging existing relationships to help build out an interesting show, ways to use a live broadcast as a vessel to showcase great content from across your institution, and lessons learned to save you time in your own efforts.
Whether you work at a large university or a small independent school, you’ll leave this session with concrete next steps to integrate rich media and an element of live engagement into your institution’s next fundraising drive.