In a year when Barbie is breaking major records at the box office, more women are holding the highest political positions globally, the female labor force rate is historically high, and entertainers like Taylor Swift and Beyonce have boosted economies worldwide, the collective power of women should not be underestimated. As the fastest-growing charitable group globally, women are earning more educational degrees than men, holding many leadership positions in the workplace, and making the majority of consumer decisions in the home. Yet, most universities have not revised their antiquated fundraising practices to reflect this new certainty. This presentation inclusive of facilitated discussion will focus on the different motivations and patterns for giving between genders. By not embracing these differences, advancement shops are leaving money on the table and losing out on valuable insights, passion, and power with those who identify as women, a critical market segment that all we should all be talking about. Schools large and small can learn valuable information, discuss strategy, and hear compelling case studies about women’s philanthropy while learning how to implement a new philanthropic paradigm that embraces women's authenticity, empowerment, leading to impressive increases in philanthropic investment.