From Ideas to Production: Designing for a Successful Campaign
2:45 PM - 3:45 PM EST
Speaker(s): Barbara Malec, Senior Director, Design & Marketing, Massachusetts Institute of Technology, Beth Connolly, Senior Creative Lead and Design Director, Massachusetts Institute of Technology
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: All Levels
Elective Session
From launch to close, learn how the MIT Resource Development design team approached branding, marketing, digital, events, and thanking donors with memorable experiences, collateral, and gifts during MIT's recent capital campaign, and take home ideas you can leverage for any campaign, whatever your role.