Beyond the Inbox: How to craft emails that connect, convert, and get results
1:30 PM - 2:30 PM EST
Speaker(s): Ashley Budd, Director of Marketing Operations, Cornell University, Dayana Kibilds, Vice President of Strategy, Ologie
Plenary
Email has the power to build relationships—if you can break through the noise. In this dynamic keynote, Mailed It! co-authors Ashley Budd and Dayana Kibilds reveal the science and strategy behind emails that truly resonate. Explore behavioral triggers that shape inbox habits, uncover core drivers of trust that fuel engagement, and master proven writing techniques that ensure your messages are read, acted upon, and remembered. Whether you're nurturing an audience, driving conversions, or strengthening relationships, this session will give you the tools to make every email count.