Given their limited resources and unique challenges, community colleges simply cannot operate alumni relations programs like their four-year counterparts - but those same challenges also create opportunities to innovate and stand out. This pre-conference workshop is designed not just for those "doing" alumni relations, but for advancement leaders, presidents and chancellors who are interested in a paradigm shift when it comes to community college alumni relations. It all starts with facing some hard truths and asking tough questions. We'll start by unpacking the word "alumni" and why it's such a problem. Among the questions and topics we'll workshop:
What are you really trying to accomplish with your program?
What are realistic goals?
Marketing and communications do's and don'ts
Engagement strategies
Prioritizing your (very limited!) time and resources

You'll leave with a realistic approach to alumni relations that expands your reach and engagement, as well as ways to get others on your campus on board with a new way of thinking.