How to Build a Culture of Giving From Within: Engaging and Retaining Employee Donors
Employee giving programs are about more than fundraising, they are a powerful way to strengthen institutional pride, deepen engagement with your students, and create a shared connection to your mission. In this session, you will receive strategies for building a culture of giving from within by engaging employees on a personal level, strategic marketing touchpoints throughout the academic year, and building a program that offers the opportunity for any employee to engage (even if it's not through a financial donation!). Together, we'll share our successes on how to create meaningful campaigns that resonate with faculty and staff, foster a sense of belonging and impact, and encourage long-term donor retention. Come ready to share ideas, exchange best practices, and leave with practical strategies to strengthen your employee giving culture on campus.