From Blueprints to Buy-In: A Digital Approach to Naming Opportunities
4:15 PM - 5:15 PM PT
Speaker(s): Emily Cohen, Associate Vice President of Development, Monroe Community College, Gretchen Wood, Vice President, Institutional Advancement Executive Director, MCC Foundation, Monroe Community College
Competencies: Industry or Sector Expertise
Experience Level: Level 4: Senior/ Experienced Mid-Career
Elective Session
The Monroe Community College (MCC) Foundation launched a website to showcase naming opportunities for MCC's new Sydor Optics Advanced Technology Center (ATC), currently under construction and scheduled to open in Fall 2026. Gretchen Wood, VP and Executive Director and Dr. Emily Cohen, AVP of Advancement, will take you on a virtual tour of the new Sydor Optics ATC, highlighting pricing and details for naming classrooms, labs, and other spaces-many of which have already been claimed. They will share the MCC Foundation's process for developing the site, strategies for engaging donors, and the results and lessons learned from its early success in involving the community and driving gifts.