Many advancement teams - especially at community colleges - feel they lack the tools, resources, or staff to perform in-depth prospect research. However, most institutions already possess the key data needed to identify new donors and deepen relationships with existing ones. In this interactive and practical session, attendees will learn how to organize, analyze, and act on the data they already have - without needing advanced software or external consultants.

Attendees will explore:
- What types of data are often overlooked but highly valuable
- Simple techniques for segmenting and scoring donors
- How to begin prospect management even with a lean team
- How to engage faculty, volunteers, and internal champions in donor discovery
- Real-life examples from community colleges

Each participant will leave with a four-step action plan to immediately begin finding and qualifying their next donor using nothing more than a spreadsheet