In one year, Tulsa Community College’s internal giving campaign saw a 30% increase in employee gifts—without last-minute scrambles or desperate pleas. While past campaigns met goal, those campaigns didn't thrive amidst challenges such as turnover in fundraising staff and time-consuming event planning.

In 2024, the long-standing “Believe in TCC” campaign, was reimagined with a fresh approach and a NEW strategy. The TCC Foundation team overhauled every touchpoint of the campaign—from communications to campus connections—streamlining operations, deepening impact, and blowing by previous years' fundraising performance.

This session will share how that success was not only achieved but repeated in 2025. You’ll learn how we moved from "just squeaking by" to leading with intention, creativity, and data. We'll also explore the power of cross-campus collaboration, repurposed content, and donor-centered messaging in reviving an established campaign. We’ll also show you how to increase your impact and engagement.

Whether your employee giving campaign feels stuck, just needs a spark or you need to build one from the ground up, you’ll leave with practical strategies that drive results and energize teams.