This session explores how higher education marketing teams can better meet the demand for authentic, peer-driven content while managing the realities of brand standards and consistency.
We will outline how a Street Team model turns students into campus storytellers—covering how creators are recruited, onboarded, and trained, and how simple workflows can support consistent, high-quality content without losing authenticity.
The session will also share lessons learned from implementation, including how success can be measured beyond content performance to include student growth and campus impact.
Attendees will leave with a practical framework for building student-led content programs that are sustainable, structured, and rooted in authentic engagement.