In an era of email overload, print can still be one of the most powerful tools in your advancement and marketing toolboxes — when it’s created with a strategic mindset. In this session, Capstone Communications’ Erin Peterson and Metropolitan State University of Denver’s Laura Miller will reveal how a data-driven magazine rebrand can strengthen alumni engagement and generate measurable ROI.

This practical, fast-moving session will unpack what alumni say they want most from print and the smartest ways to measure impact. Erin will share research-grounded insights from decades of work with alumni magazines nationwide, and Laura will walk participants through MSU Denver’s recent transformation of RED Magazine into MSU Denver Magazine — a rebrand aligned with institutional strategy. The research and case study will illuminate why print still works and how to create a magazine that audiences read, love and act on.