AI in Marketing and Branding: What’s Working, What’s Not, and What’s Next
9:30 AM - 10:30 AM MT
Speaker(s): Carrie Phillips, Chief Marketing and Communications Officer, University of Arkansas at Little Rock, Matthew Gann, Associate Vice Chancellor for Marketing and Brand Strategy, University of Denver, Alice Maxwell, Director of Marketing: Division of Student Affairs, Florida State University, Devin Purgason, Forsyth Technical Community College
Experience Level: All Levels
Plenary
AI is changing how marketing and branding teams get work done, but most of us are still figuring out what that actually looks like day-to-day. In this panel, faculty from the CASE Marketing and Branding Conference share their experiences using AI. Specifically, they'll share where it’s been helpful, where it’s fallen short, and what they’re learning along the way.
The conversation will cover everything from content and workflow to brand voice, team adoption, and the questions that don’t have clear answers yet. The faculty will also share how they're leading teams through this shift.
You’ll leave with practical ideas and a better sense of how others are approaching AI right now.