This session will focus on a four-year analysis of a successful brand campaign at Berry College, a liberal arts college of 2,200 undergraduate students. As the undergraduate college enrollment at private four-year nonprofit colleges has declined since 2020, enrollment at Berry College has substantially increased. The campaign that was implemented during this period developed four value pillars: campus beauty, mentorship, student work, and preparing students for life after college. Objectives of the campaign included increasing prospective parent and student awareness of the college, and increasing the number and diversity of students. Results indicated increased awareness for parents, as well as increased enrollment and racial diversity. As student racial diversity increased, the school has sought to create a culture of belonging through surveying students regarding the current inclusion climate on campus, the hiring of a Chief Diversity and Belonging Officer, creation of an intercultural center, and establishing a partnership with the King Center.