Ready to transform the way you approach partnerships? In this high-energy session, we’ll dive into the complexities of using agreements—like Master Research and Education Agreements (MRAs/MEAs)—as powerful tools to design and sustain long-term, impactful partnerships.

Learn from real-world examples with industry giants like Amazon, Boeing, and Microsoft, and discover how these agreements drive global collaborations, research funding, and educational workforce development across sectors.

Through dynamic activities, small-group discussions, and self-reflection, you'll walk away with actionable insights into building effective cross-functional teams, navigating multi-stakeholder collaborations, and leveraging strategic business models to secure and sustain partnerships.

Whether you're a seasoned fundraiser or a senior leader, this session will sharpen your strategic thinking and set you up to lead the charge in shaping the future of interdisciplinary university-industry partnerships.

Don’t miss this chance to elevate your collaborations from the friendzone to the end zone!