Cross Institute Plenary: Integrated Advancement
4:15 PM - 5:15 PM GMT
Speaker(s): Helen Nicholson, Head of Bayes Alumni Relations, Bayes Business School, Joanna McGarry, Deputy Director of Global Engagement, University of Bristol, Lisa Williams, Assistant Director - Advancement Operations, University of Exeter, Fran Sponsler, Executive Director, Proposition Development and Campaign, London Business School, Jason Yip, Head of Web, CRM & Analytics, Newcastle University
Plenary
For many institutions, fundraising, alumni relations, and marketing & communications operate in parallel - but not always in partnership. This session is will help participants understand how these functions can align to create stronger engagement, clearer messaging, and greater impact. This session will explore what “integrated advancement” means in practice. We’ll look at how shared strategy, consistent storytelling, aligned data, and collaborative planning can transform disconnected activities into a cohesive institutional approach.