How do you know if your alumni engagement efforts are working—and how do you compare to your peers? In this session, Jenny Cooke Smith will guide participants through the latest findings from six years of annual data collection on CASE Insights on Alumni Engagement. This session will explore how institutions are measuring engagement across four dimensions—philanthropic, volunteer, experiential, and communication—and various ways this framework is applied to meet strategic objectives. Participants will learn how to interpret their own data, identify strategic opportunities, and use benchmarking to inform decision-making.

Whether you're just starting to measure engagement or looking to refine your strategy, this session will provide actionable insights and practical examples to help you move forward with confidence.