With the dollar goals of most university campaigns, alumni don’t see a viable way to connect or make an impact towards multi-million- and billion-dollar campaigns. Learn how to leverage an alumni engagement goal to achieve forward-thinking alumni engagement targets, maximize the donor pipeline and cultivate them for leadership and major gifts for this campaign and your next.

The majority of our alumni populations live in a world of Amazon and Instagram, where complicated back-end algorithms feed them the content they are most interested in and most likely to engage with. Meanwhile, many of us are still sending the same exact email to all our alumni and expecting it will increase engagement. We know we don’t have the tools and resources of large social media companies or retailers, but we can take some steps now to start working our way to developing and delivering content that feels more personalized and adapted to alumni needs, across generations. In this session, you’ll learn about the technology model of generations and how it can apply to individualized engagement to build connection.

Topics will include: Global Alumni Engagement, Artificial Intelligence in Alumni Relations, and LinkedIn as an Engagement Tool.

As we wrap up the conference, join us for this final discussion exploring the dynamic opportunities within the fields of Alumni Relations and Advancement. We will talk through various career mapping strategies, tips for how to grow as a leader to move to the next level and the importance of building your professional network.