Trailblazers or guinea pigs? Implementing Salesforce Education Cloud for Philanthropy at the University of Hull, the first UK HEI advancement office to implement the solution for all its operations.
11:00 AM - 12:00 PM UTC+00:00
Speaker(s): Abbey Ward, Head of Operations and Planning, University of Hull
Roundtable
A roundtable sharing insight into how we became the first UK HEI advancement office to implement this solution for all our philanthropy and alumni engagement operations. Abbey will share their CRM implementation from perspective of three different stakeholders:
1. The Philanthropy and Alumni Engagement Department – how internal culture and ways of working were assessed and considered.
2 . How our external stakeholders and their digital expectations of us shaped our implementation.
3 . How we worked with an external implementation partner and welcomed their consultation and assessment of our operations.