Many organisations have invested substantially in major and principal gifts fundraisers, in prospect research and in pipeline management. Yet obtaining robust data on what is and is not working is not always easy. Efforts to dig into the data on major gifts success have been hampered by small data sets, the sheer diversity of practice in major gift fundraising, the many ways of recording the pipeline, attribution of trust or corporate gifts to individuals, and more.
Yet we know that robust data analysis can be transformational, enabling focus on what is working and discarding what is not.
At More Partnership we are exploring the possibility of launching an occasional “deep dive” into major gift fundraising success metrics. This would draw on our decades of experience of managing major gifts fundraising together with benchmarking expertise from many projects, not least our award-winning Regular Giving Insight and Benchmarking project. Without obligation, please come and explore with us what might be possible.