A healthy community giving programme serves as a veritable hive of activity, inviting donors to begin, continue and expand their philanthropic relationships with your organisation. This plenary will look at the basics of annual giving and help you to build a strong base of loyal donors who will return year after year to grow the culture of giving at your institution. This plenary demonstrates how a carefully structured annual and regular giving programme can contribute to long-term fundraising success for major gifts, capital campaigns, legacies and beyond.