This session explores the often-overlooked ‘mid-level’ donor segment — supporters who give more than entry-level donors but aren’t yet major donors. Participants will examine strategies to identify, cultivate, and steward mid-level donors to strengthen the pipeline for major gifts, enhance donor retention, and grow lifetime value.
Case studies and practical frameworks will highlight how tailored communications, personalised engagement, and meaningful recognition can unlock this critical revenue stream for sustainable fundraising growth.