Session Description: Campaigns are often seen as the high point of fundraising, but what happens around them is just as critical. This session explores how feasibility studies and campaign planning can do more than assess readiness, serving as tools to identify gaps, strengthen infrastructure, and guide long-term success supported by data-driven insights.
Through a brief presentation and panel discussion, we will share practical examples and strategies for using the campaign process to build momentum, deepen donor engagement, and create a more sustainable fundraising program.