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2026 Asia-Pacific Advancement Conference

Public Giving in China: An Emerging Opportunity

Thursday, May 7, 2026
2:30 PM - 3:30 PM AEST (UTC+10:00)
Speaker(s): Lei He, Director of Development and Alumni Relations, University of Nottingham Ningbo China, Jack Yan, Development Manager, University of Nottingham Ningbo China

Session Description: The landscape for public fundraising in China is rich with opportunity but requires careful navigation. This session serves as an essential guide for advancement professionals looking to build or expand a sustainable public fundraising programme. We will demystify the regulatory environment, outline effective stakeholder mapping for diverse funding sources, and share proven tips for donor engagement in the Chinese context. From managing designated funds to working with social foundations, join us to gain the practical knowledge and confidence to chart a successful course in one of the world's most dynamic philanthropic markets.

Is there any additional information you would like to share about the session, speakers or format? : Final speaker will be confirmed out of the listed staff members due to staff personal circumstances and visas

Learning Outcomes : Interpret the key regulations and common models (including social foundations) governing public fundraising in China.

Create a stakeholder map to identify and prioritise potential public fundraising sources in the Chinese context.

Apply culturally nuanced strategies for donor engagement, stewardship, and fund management to build sustainable public giving programmes.

What is the key takeaway from this session?: An actionable, one-page "map" outlining critical pathways to public fundraising in China—understanding regulatory boundaries, mapping stakeholder networks, and building trust-based relationships—to confidently enter or expand in this market.

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