Session Description: In a rapidly expanding education landscape with digital-first learner competencies and expectations, rebranding your institution is essential, but alienating alumni could derail success. Drawing on real-world cases, this session will unveil a proven blueprint: anchoring change in heritage, co-creating with alumni and deploying transparent campaigns which boost engagement. Uncover actionable strategies to turn alumni into evolution champions, ensuring your rebrand amplifies shared pride rather than diluting or erasing it. Ideal for leaders navigating transformational organisational change and looking for inspiration to collaborate and engage cross-functionally across any educational institution.