Session Description: Presenting the 2025 CASE Circle of Excellence Silver Award, “Alumni Engagement Plan (AEP) Dashboard - Embedding data driven decision making”, this presentation will showcase the dashboard created to monitor, analyse and action initiatives and campaigns to engage a large alumni and donor base against the Alumni Engagement Plan (AEP) 2024-2026, the University's strategic plan for alumni engagement. The dashboard examines the engagement of alumni and donors against the objectives of the AEP, and was created in PowerBI using a modular data structure, to enable quick and effective data appends as required. The creative use of visuals to monitor KPIs and track trends over time, works with the consistent use of interactive elements across the Alumni Engagement reporting suite to empower users in developing a deeper understanding of the impacts of their programs, and has embedded a culture of data driven decision making within Alumni Engagement at Monash.