Session Description: As alumni and constituent engagement programs mature—and as institutional expectations rise—teams are increasingly expected to demonstrate strategic value beyond isolated events, programs, or tactical outputs. Institutions must shift from a program-driven approach to a strategy-led framework that directly supports organisational priorities such as lifelong learning, volunteerism, philanthropy, and reputation building.
This interactive workshop equips participants with a practical model for designing an actionable, stakeholder-supported alumni engagement strategy rooted in the CASE Alumni Engagement Metrics (AEM) framework. Through guided exercises, facilitated discussion, and collaborative planning tools, attendees will learn how to define meaningful outcomes, elevate the “why” behind their work, and structure a multi-year roadmap that both deepens and scales alumni engagement. Participants will leave with clarity, confidence, and a tangible set of planning tools to support strategic decision-making and cross-institutional alignment.