Elective: Straight from the Source: Finding an Authentic Student Voice for Content Marketing
4:00 PM - 5:00 PM HKT
Speaker(s): Timothy Loo, Creative Content Manager, Hong Kong International School, Annicka Sen, High School Marketing Intern, Hong Kong International School
Session Description: "It must be nice to have all that free labor!" This off-handed remark about a Marketing Internship Program can make a Marketing Team laugh. While having 5-7 unpaid interns sounds appealing, establishing an effective program requires significant effort. However, with the right amount of attention and flexibility, interning high school students with your marketing team can have unexpected benefits far beyond “free labor.” Hear how HKIS' Advancement Office High School Internship Program has become a permanent fixture to its Marketing Team.