Elective: Meeting alumni where they are: digital engagement tactics for new graduates
11:15 AM - 12:15 PM HKT
Speaker(s): Meredith Dellar, Associate Director, Alumni & Community Engagement, The Australian National University, Consuela Cooper, Senior Manager of Marketing & Communications, The Australian National University
Session Description: Alumni engagement must meet graduates where they are—online. This session explores the ANU New Alumni Welcome Program, highlighting innovative digital strategies to build strong connections with new alumni in their first year. It will cover audience profiling, segmentation, and personalised content to enhance engagement and long-term participation.