Elective: A "Fundraising" Event without an Auction? How? Why? The story behind the HKIS Spring Celebration
9:00 AM - 10:00 AM HKT
Speaker(s): Heath Hignight, Chief Advancement Officer, Hong Kong International School, Carrie Chen, Director of Marketing, Hong Kong international School
Session Description: Schools and universities in many global cities have long relied upon high-stakes fundraising events to generate much of their philanthropic giving. Yet global trends and economic headwinds have reduced the viability of high-stakes fundraising events that include live and silent auctions, making these events increasingly expensive to produce while generating less for mission-critical programs. Learn how HKIS reimagined its traditional gala into a new event without auctions, putting the emphasis on celebrating community and mission while exceeding financial goals.