Session Description: A Fundraising campaign can be a pivotal tool to achieve a greater financial goal, build and foster community, deepen engagement with alumni and enhance the brand and reputation of your organisation.
There are several reasons why you might choose not to run one from the intensity of resource, reputational risks, donor fatigue and lack of planning and clarity of its purpose.
This session will explore assessing readiness for a campaign, the different phases of a campaign and what is required at each stage and alternatives if not thinking about a campaign.