CASE Showcase: Roots & Revelry: Converging People, Place and Celebration for SMU Alumni Homecoming
2:30 PM - 3:30 PM HKT
Speaker(s): Florence Neo, Director of Alumni Relations, Singapore Management University, Benjamin Lee, Assistant Director, Singapore Management University
Session Description: Each SMU Alumni Homecoming has uniquely engaged alumni through evolving formats. 2022 fostered community spirit with a vibrant carnival on the campus green, featuring reunions, workshops, and performances. 2023 strategically aligned with Eluminix’s ticketed shows, offering a curated cultural experience. 2024 integrated Homecoming into the highly anticipated SMU Arts Festival, seamlessly blending nostalgia with artistic celebration. These diverse approaches strengthen alumni connections, creating meaningful and memorable experiences across the years.