Looking at the social media landscape in 2024 might go something like this: “Has Elon Musk really taken over Twitter? Wait it’s called ‘X’ now? Wait, do we have to pay to use it now? Is Mark Zuckerberg still pushing the metaverse? What is a metaverse? Do I need to learn about AR and VR anymore or is it all about AI? Does anyone use Facebook anymore? Do I really need to learn about TikTok?”.

You would be right to feel confused, possibly overwhelmed and struggling to keep up with so many changes, however social media is also a tool that has power, reach and relevance across all aspects of advancement and no longer be ignored.

Tony has sifted through 400 pages of global social media data so that you don’t have to, identifying the worldwide trends and drilling down into what is different about how it is used in the Middle East. This session will help cut through the social media noise, give an overview of the most important things we all need to know about the landscape in 2024 and ultimately bring it all back to basic principles of storytelling and strategy. You will leave with new knowledge, but also empowered with an understanding that your existing knowledge is far from outdated, it just needs to be reframed.