Many institutions use audience engagement models, but often only a fraction of their potential is tapped. Are there more creative ways to fully utilize these models?

The University of Calgary’s Engagement Scoring Model goes beyond passive metrics, integrating deep engagement points into market segmentation, prospect pipeline construction, and projecting engagement trajectories. Continuously refined, our model adapts to the evolving landscape of alumni, donors, and community interactions.

Join us to discover how UCalgary maximizes every tool in our engagement arsenal, driving toward the ambitious goal of tripling engagement by 2030 as part of our Ahead of Tomorrow strategy.