In a constantly changing and global Advancement world, how can we lead our teams with meaning and with purpose to execute a comprehensive campaign? Especially a campaign that has never been attempted before, with ambitious goals that have never been tested? How can we take fundraising and alumni engagement to the next level when there is such a diversity of stakeholders involved? At Niagara College Canada, we have an incredibly large international student population (more than 50 percent of our overall 2023/2024 intake), and we are currently planning for the largest comprehensive campaign in College history (launching Spring 2024). Our two primary campaign goals? To raise $60 million+ and engage 50,000+ alumni over 5 years. This will involve a huge increase in active fundraising and trailblazing alumni outreach unlike anything seen before in our landscape. In this session, come explore key questions and issues with us as we share how the College is devising/executing our strategy while also building out its team resources and community connections to maximize success.